Quick Answer
OnSync helps cross-functional teams work social conversations together by combining shared views, internal notes, approval flows, SLA intelligence, and reporting inside one secure inbox. No more screenshotting DMs or juggling spreadsheets.
Key Points
- Claim conversations and prevent collisions
- Loop in legal, brand, or sales with approvals and notes
- Measure work distribution and performance between teams
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Collaboration
Social Media Inbox: How to Work Better With Your Team
Collaboration guide for marketing, CX, sales, and agencies using OnSync’s shared social inbox.
OnSync Customer Marketing
December 17, 2025
11 min read
Collaboration Features That Matter
Real-time presence + claims
See who is viewing or typing. Require a single owner before responses go out.
Internal notes & mentions
Share context, paste creative suggestions, and ask for data with @mentions that stay inside OnSync.
Approval workflows
Route sensitive replies through brand, legal, or PR approvers before publishing.
Agency + partner workspaces
Grant scoped access to agencies or franchisees without exposing executive communications.
Analytics That Keep Teams Accountable
Workload distribution
Dashboards visualize how many social conversations each squad owns and where bottlenecks emerge.
Response quality
AI scoring highlights gaps in empathy, tone, or macro usage for targeted coaching.
Escalation tracking
Monitor how long approvals and escalations take so operations can remove friction.
Compliance readiness
Audit logs export every action, comment, and approval for regulators or enterprise procurement.
Speed + Compliance Checklist
Define approval SLAs (e.g., PR review within 15 minutes) and automate reminders.
Document who owns which social metrics and share them weekly.
Leverage training snippets so new teammates learn brand voice fast.
Teams that follow this framework see 40% faster approvals and 2x more cross-team opportunities.
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