Complete WhatsApp Business API pricing guide for 2024. Compare costs, pricing tiers, message rates, and hidden fees. Calculate your exact monthly costs with our pricing calculator.
Quick Cost Calculator
Average monthly cost: $50-500 for small businesses, $500-2,000 for medium businesses, $2,000+ for enterprises. Exact cost depends on message volume and regions.
WhatsApp Business API pricing has evolved significantly in 2024, with new conversation-based pricing models and regional variations. This guide provides complete transparency on all costs, helping you budget accurately for your WhatsApp integration.
WhatsApp moved to a conversation-based pricing model in 2024, charging per 24-hour conversation rather than individual messages. This change can significantly impact your costs depending on your usage patterns.
A conversation is a 24-hour session between your business and a customer. Once initiated, you can exchange unlimited messages within that 24-hour window for a single conversation charge.
Customer messages you first
$0.005 - $0.055 per conversation
Varies by country
You message the customer first
$0.015 - $0.165 per conversation
Typically 3x user-initiated rates
WhatsApp API pricing varies significantly by country. Here are the rates for major markets as of 2024:
| Region/Country | User-Initiated | Business-Initiated | Market Size |
|---|---|---|---|
| United States | $0.0175 | $0.0525 | High Cost |
| United Kingdom | $0.0155 | $0.0465 | High Cost |
| Germany | $0.0155 | $0.0465 | High Cost |
| Brazil | $0.0085 | $0.0255 | Medium Cost |
| India | $0.0045 | $0.0135 | Low Cost |
| Mexico | $0.0065 | $0.0195 | Medium Cost |
Important Pricing Note
Prices are charged based on the customer's country code, not your business location. A US business messaging an Indian customer pays Indian rates.
Template messages (pre-approved message formats) have specific pricing rules and are required for business-initiated conversations.
Order confirmations, shipping updates, account alerts
Standard conversation rate
OTP codes, login verification
Standard conversation rate
Promotions, newsletters, offers
Higher rates apply
Unless you're a large enterprise with direct Facebook/Meta access, you'll need to work through a Business Solution Provider (BSP), which adds additional costs.
WhatsApp Business API pricing in 2024 follows a clear conversation-based model that can be cost-effective when properly planned and optimized. The key is understanding your usage patterns and choosing a transparent BSP partner.
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