Estimate Meta WhatsApp Business Platform charges using the current USD per-message rate card, volume tiers, and free service-window rules.
Apr 1 2026
Rate card effective date
Per message
Delivered template billing
$0
Service message rate
Current model
Charges depend on recipient market and message category.
Meta charges when a template message is delivered. Non-template service replies, utility templates sent during an open customer service window, and eligible free entry point windows are charged at zero.
Start with Marketing by default, then adjust volume with the slider or exact field.
Promotions, offers, re-engagement, broadcasts.
Drag for speed, type for precision.
Leave this at 0 for Meta-only pricing. Add your provider subscription or pass-through fee if needed.
Marketing messages to Saudi Arabia, estimated in USD.
Meta charges
$501
Provider extras
$0.00
Estimated total
$501
Billable messages
10,000
Average Meta rate
$0.0501
This market also has an authentication-international list rate of $0.0598. Use Meta's rule if your OTP traffic qualifies for that separate rate.
Marketing uses the list rate for each delivered message.
Meta switched WhatsApp Business Platform pricing from conversation-based pricing to per-message pricing on July 1, 2025.
When a user messages a business, the 24-hour customer service window lets the business send service replies at no Meta charge.
Business solution providers may add subscriptions, markups, hosting, support, or pass-through billing fees on top of Meta rates.
Rates are based on Meta's WhatsApp Business Platform USD rate card and volume tiers marked effective April 1, 2026. The estimate excludes taxes, exchange-rate effects, country mapping edge cases, and non-Meta provider fees unless you add them above.